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South Carolina Motor Sports Racing News
SCMSRN.com
Campaign to Boost Motorcycle Retailer Traffic
IRVINE, Calif., Nov. 18, 2009 - To help increase
dealership traffic, the Motorcycle Industry Council Board of Directors has
launched Revive Your Ride! the first industry-wide promotional campaign
designed to help raise consumer awareness about special dealership sales,
incentives and activities across the nation. Dealerships can download logos,
advertising templates and other promotional items, all for free at
www.mic.org/reviveyourride. Revive Your Ride! can do for powersports retailers what
Black Friday does for holiday sales: send riders and those who shop for them
to powersports retailers across the country.
It is an industry-wide campaign with a unified theme, style and design
that can be used by all powersports retailers to help break through today’s
marketing clutter. “The theme Revive Your Ride! can mean accessorizing the
motorcycle you already have, pulling a machine out of the back of the garage
and putting it back on the road or trail, getting some overdue service done,
sizing up some fresh riding gear, and, yes, it can mean a new bike or ATV
too,” said Frank Esposito, member of the MIC Board of Directors and president
of Kendon Industries, Inc. “The unified theme, style and design, if used by
many dealerships, repeatedly, can collectively cut through today’s marketing
clutter. We want a clear message to customers that regardless of how much
they have to spend, now is the best time to visit their local motorcycle
dealer, aftermarket outlet or service shop. The product selection is great
right now, the deals are generous and there is plenty of expert dealership
staff to help.” Retailers can begin to use the Revive Your Ride! theme and
promotional tools now to jump-start the ATV and holiday shopping season. The promotional tools are designed to be simple
and flexible, and can be tailored to fit local market conditions and
individual dealer needs. The Revive
Your Ride! website contains a number of promotional suggestions that
dealerships can add to what they are already doing to give customers even more
reasons to visit retailers now. Esposito and the MIC’s Board members conceived Revive Your
Ride! to help dealers build floor traffic. It was further developed with
input from the aftermarket members and is supported by a wide range of
association members. A list of actively participating MIC member companies
can be viewed on the website. In addition, MIC member agencies, media outlets
and others are involved with ‘in-kind’ support. “It’s built so dealerships can make it work for themselves
and make it work for their customers - the ones they already have and the
ones they want to gain,” said board member Eric Anderson, change agent of
Vroom Network. “It’s free for everyone to use as they see fit, and we hope
it’s adopted by many. We think that Revive Your Ride! can offer a marketing
boost and help do for powersports retailers what the Superbowl, Thanksgiving
and Presidents, Memorial and Labor Day sales events help do for department
and grocery stores.” Early participating MIC members include: Advanstar Dealernews GE Money Kendon Industries Motorcycle USA Parts Magazine Powersports Business Schiefer Media, Inc. The Creative Works Vroom Network The Motorcycle Industry Council exists to preserve,
protect and promote motorcycling through government relations, communications
and media relations, statistics and research, aftermarket programs,
development of data communications standards, and activities surrounding
technical and regulatory issues. It is a not-for-profit, national industry
association representing manufacturers and distributors of motorcycles,
scooters, motorcycle/ATV/ROV parts and accessories, and members of allied
trades such as insurance, finance and investment firms, media companies and
consultants. The MIC is headquartered in Irvine, Calif., with a government relations office near Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org. Visit Revive your Ride! website at www.mic.org/reviveyourride. |
November 19, 2009
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